ABA organizations are being asked to do more with less. Rising demand, workforce shortages, increasing documentation requirements, payer complexity, and growing expectations around outcomes are putting pressure on clinicians and operation teams alike. AI has the potential to help — but only when it fits naturally into existing workflows and supports, rather than replaces, clinical expertise.

Join Jennifer Rothschild, Clinical Product Manager at RethinkFirst, Brad Smith, Ph.D., Senior Data Scientist at RethinkFirst, along with guest speaker Shannon Germain Farraher, Senior Analyst at Forrester, for an engaging discussion on how forward-thinking ABA organizations are using AI today to reduce administrative burden, improve scheduling and documentation, strengthen operational performance, and create more time for client care. Together, they'll explore where AI is delivering measurable value, how organizations are approaching adoption responsibly, and what leaders should consider as they prepare for the future of AI in ABA therapy and behavioral healthcare.

The conversation will be moderated by Courtney Greenwood, Senior Product Marketing Manager at RethinkFirst, and will feature practical insights, industry research, and real-world examples that behavioral health leaders can apply within their own organizations.

Speakers:

Shannon Germain Farraher
Shannon Germain Farraher
Senior Analyst
Forrester Research, Inc.
Jennifer Rothschild
Jennifer Rothschild
Clinical Product Manager
RethinkFirst
Brad Smith, Ph.D.
Brad Smith, Ph.D.
Senior Data Scientist
RethinkFirst

Moderator:

Courtney Greenwood
Courtney Greenwood
Senior Product Marketing Manager
RethinkBH

Register Here

Name Time More Info
Tuesday, September 15, 2026
Building An AI-Ready ABA Practice1:00 PM - 2:00 PM
Time Zone: (UTC-04:00) Eastern Time (US & Canada) [Change Time Zone]
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